‚ÄčNine out of 10 buyers rely on online searches as their main source of information when looking for a new home, according to a survey conducted by National Association of Realtors. In such a competitive business like real estate, not having a strong online presence means missing out on a wealth of opportunities. Take a look:

Be Accessible Online

Today's home buyer wants to search for homes quickly, easily and on the go. Consider these stats:

  • Google reports a 120 percent increase of real estate-related searches conducted via mobile phone from 2011 to 2012, and that trend continues to grow.
  • The 2012 Google and Compete New Home Shopper Mobile Survey found that 86 percent of buyers use the Internet to learn about the specific neighborhood of their choice, and a further 70 percent will use it to see inside the homes they are considering.
  • The emphasis has definitely moved from traditional marketing media. Only 9 percent of home buyers would use newspaper ads as their primary source of information when it comes to buying a new house today, according to the NAR.
  • Today's consumers respond more to visual media than to written information, with video listings proving the most popular. According to Digital Sherpa, real estate listings with videos attract 403 percent more inquiries.

Increase Your Market

Ordering the information online properly to facilitate the search process is also vital. With Zillow, for example, users can narrow the search parameters to within a specific neighborhood or even a specific street. It's hard for real estate agents to beat that.

To remain competitive, today's real estate agent needs to offer a website that is not only visually appealing, but also offers information in well-organized segments. People need to be able to get to the information that interests them quickly and easily, or they will simply turn to a different site.

Stay Organized With DAM Software

Digital asset management software such as WebDAM is essential to a well-run and organized real estate site, especially when you have several listings online. With the right DAM software, your clients will be able to filter results according to the parameters they set—price, location, number of bedrooms, etc.

Information can be backed up into the cloud and accessed from any location. This proves to be a valuable tool for agents in the field, as they can show home buyers several suitable properties and pinpoint prospects without physically going to each property. Realtors can update client preferences in the field and the DAM software will manage all backups to the cloud, freeing up servers and ensuring that private client information is protected.

An all-in-one DAM software solution can help by managing listings, protecting data and managing sales leads and client information, all at the same time. You can access the data where you need it and when you need it, and you can also make it convenient for your potential clients to do the same. This will help maintain your competitive edge.